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Nov/Dec 2008

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Cash-Strapped Marketers Shy Away From Green
Tightened Travel Spending Means Less In-Person Meetings
Cross-Border Shipping Plays by Different Rules

Trendspotting 2009
Make the Online Connection
Color-Selection Basics
Cheat Sheet

Free Product Info SourceBook Contact Us Advisory Board Advertise
Problem Solved Talk To Us Webcasts Calendar

November/December 2008 - Cover Story

Trendspotting 2009

We searched the fashion and wearables industries for the hottest trends in fabrics, colors, silhouettes, performance fabrics and more. More >>

Make the Online Connection

Here’s how to dramatically increase your online presence in the next six months by using blogs, videos and podcasts, online social sites, webcasts and more. More >>

Color-Selection Basics

Curious about the imprint color selection for colored garments? We explain the fundamentals of underbase printing and how screen-print artists convert logos and designs for use on dark backgrounds. More >>

Webinar: How to Increase Margins on Apparel
In an recent interactive and educational online session, Counselor magazine and a panel of experts, including Wearables and Stitches Editor Nicole Rollender, provided distributors with some concrete strategies for increasing their revenues and profits of promotional apparel for the rest of 2008. Couldn't make it to the session? We've got you covered. The webinar was recorded and is now available to be viewed at any time by going to www.asicentral.com. The event was titled "Sell Apparel at 50% Margins" and it was sponsored by Hanesbrands (asi/59528). Check it out now by clicking here.

Cheat Sheet

How to sound like an expert even when you’re not
Dye Sublimation

Dye sublimation isn’t a new process, but you’d be surprised at the number of your fellow distributors who want to know more about it. More >>

Hot Product Showcase

This Month: Footwear, Leggings & Socks

Eight out of 10 women surveyed by the American Academy of Orthopaedic Surgeons said their shoes hurt their feet. In addition, nine out of 10 of the same women polled wear shoes that are too small. To combat that, we’ve found some comfy shoes and socks that will have your clients kicking up their heels. More>>

Is the economic downturn affecting your bottom line?
	Yes. I’m definitely selling less in the third and fourth quarters.
	No. My profits are the same or higher.
	No, but customers want more value-priced items.
	It’s too early to tell.

These polls help us in planning our upcoming issues of Wearables, so please continue to participate. Please e-mail nrollender@asicentral.com if there are any topics you’d like us to address.