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November/December
2007 - Cover Story
10th Anniversary
We’ve Come a Long Way, Baby
Gone are the days when an apparel order meant
a one-color T-shirt imprint. Today’s marketplace
is diverse, high-tech and brand savvy – making a
big difference in how decorated apparel is perceived.
More
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The Incredible Wearables of 2008
From performance fabrics and retro styling to organics
and rhinestone embellishments, next year's wearables will
make big statements. How will you talk about these trends
with your clients? More
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Get With the Program
What makes a successful apparel program? We’ve got
the lowdown on how to get your client to sign on the dotted
line the first time, and then keep ordering. More
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Business of Wearables
Get Excited
The wearables industry’s come a long way in
the last decade, but it looks like things are only just
starting to heat up.
Wow, 10 years. Time sure flies when you’re having
fun, as they say. I didn’t realize a decade had passed
since the day I spent six hours telling the founders of
this magazine everything I knew about the advertising specialty
business in general and specifically, wearables. I’m
so happy I’ve been allowed to share my thoughts with
you.
More
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Call and Call Again
Don't get frozen out after one dead-end cold call.
When I first started my distributorship, I was
completely self-taught and flying by the seat of
my pants. There were two things that were key to
my early success: I knew how to be persistent,
and I kept an ongoing log of companies I thought
I’d call for potential business.
More
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October Quick Poll Results
Last month we asked you, “What
market would you like to begin selling to?” Here’s what you had to say:
33% --Schools: high schools, colleges, middle
schools, nursery school, day care centers.
25% -- Hospitality: hotels, resort, cruise
lines.
25% --Health Care: hospitals, doctor’s
offices, nursing homes, veterinarians.
17% -- None of these.
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These polls help us in planning our upcoming
issues of Wearables, so please continue
to participate. Please e-mail nrollender@asicentral.com if
there are any topics you’d like us to address in “Business
Toolkit.” |
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