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October 2008

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Second-Quarter Sales Up
Distributor Navigates Democratic Convention Deal
Credit Crisis Comes of Age

Runway Inspired
Brand Builders
Screen-Printing Basics
Cheat Sheet

Free Product Info SourceBook Contact Us Advisory Board Advertise
Problem Solved Talk To Us Webcasts Calendar

October 2008 - Cover Story

Runway Inspired

We looked to the styles strutting their stuff on next year’s runways as inspiration for hot promotional looks. We’ve paired wearables from this year and next to pull together chic fashion for less. More >>

Brand Builders

Smart distributors do more than take orders; they become marketing consultants for their clients’ brands. Top distributors share their secrets for being a client’s go-to branding guru. More >>

Screen-Printing Basics

We’ve got it all covered: the process; available inks; what fabrics can be screen printed on; and top tips for working with contract screen printers. More >>

Webinar: How to Increase Margins on Apparel
In an recent interactive and educational online session, Counselor magazine and a panel of experts, including Wearables and Stitches Editor Nicole Rollender, provided distributors with some concrete strategies for increasing their revenues and profits of promotional apparel for the rest of 2008. Couldn't make it to the session? We've got you covered. The webinar was recorded and is now available to be viewed at any time by going to www.asicentral.com. The event was titled "Sell Apparel at 50% Margins" and it was sponsored by Hanesbrands (asi/59528). Check it out now by clicking here.

Cheat Sheet

How to sound like an expert even when you’re not
Organic Fabrics Guide

This month, we highlight a few of the many other organic fabrics that have been around for years and are just now gaining in popularity, as well as some completely new fabrics to the promotional apparel industry. More >>

Hot Product Showcase

This Month: Ties & Bags

Ties and briefcases are making a huge comeback, with a little help from celebs. Justin Timberlake has been spotted in night clubs wearing skinny ties, and Katie Holmes touts a briefcase around in New York. Here are a mix of ties and bags to spice up any wardrobe. More>>

Would you add a direct-to-garment printer to your office?
	Yes. I’d like to be able to print samples and short runs for clients.
	No. I outsource my garment printing.
	No. It’s too expensive and won’t pay itself off.
	I already have a garment printer.

These polls help us in planning our upcoming issues of Wearables, so please continue to participate. Please e-mail nrollender@asicentral.com if there are any topics you’d like us to address.