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September 2007

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G&G Outfitters Ranked in Counselor Magazine
All-Over Print Shirts
Bodek and Rhodes Wins Award, Adds New Training Facility

Rest Easy
Hold, Please
A 'Greening' Trend
Business of Wearables

Free Product Info SourceBook Contact Us Advisory Board Advertise
Problem Solved Talk To Us Webcasts Calendar

September 2007 - Cover Story

Rest Easy

If you haven’t tried selling your customers sleep-friendly apparel and accessories for their promotional programs, you’ve been snoozing through a great opportunity. Learn why a good pair of PJs or a silky soft robe can really refresh your sales.
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Hold, Please

When a client calls, wanting a quote for a complex order right now, what do you do? We asked distributors for their best tips on providing accurate quotes - the first time - for complex orders.
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A 'Greening' Trend

Suppliers and distributors recognize it's in fashion to care about the environment through corporate social responsibility and using 'green' fabrics.
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Business of Wearables

Dress the Part
What you wear really does affect your wearables sales numbers.

A recent newspaper article I read indicated that the business dress pendulum is swinging back toward the formal – and away from the sloppy. What’s great is that corporate players in the 24 to 36 age range are leading the change, and both men’s and women’s wear suppliers are seeing a resurgence in traditional clothing purchases.
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Rise to the Top

Four tried-and-true ways to edge out your competition.

In 1990, I was introduced to this industry by one of my college roommates and did an internship with Kay Bauer from Impact Advertising in Eau Claire, WI. She was and still is a wonderful mentor to me. And, what I’ve learned over the years is there’s a lot more to this business than just supplying products to your clients.
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What’s your biggest challenge in working with your sales staff?
	Determining an appropriate compensation/commission structure.
	Motivating my staff to sell above their quotas.
	Encouraging my staff to research and pitch new apparel and accessories categories.
	Taking disciplinary action, if needed.
	None of these. I feel like my relationship with my sales staff is above average at this point.

June Quick Poll Results

In June’s poll, we asked you: “What apparel category would you most likely start selling if you don’t already?” Here are the results:

35%: Trendy headwear (think cowboy hats, berets, urban-style fedoras).
24%: Footwear and socks.
23%: None of these.
12%: Watches/cufflinks/jewelry.
6%: Swimwear and accessories.

These polls help us in planning our upcoming issues of Wearables Business, so please continue to participate. Please e-mail nrollender@asicentral.com if there are any topics you’d like us to address in “Business Toolkit.”