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August
2007 - Cover Story
The Kid Zone
Perhaps no other promotional product category can
pack the trendy punch of pint-sized apparel. Kids love
to make a statement – they’re just waiting
for the right branded garment to do it for them.
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Show Me the Sunglasses
Eight creative ways to sell accessories with every wearables order you write.
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Just What the Doctor Ordered
As the next generation of nurses enters the medical profession, the rush is on to redesign scrub tunics and pants - to let wearers look good on and off the job. And we'll show you other surprising markets where scrubs are a big hit.
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Business of Wearables
Sales-Friendly Eco-Wear
Lots of people are ‘going green,’ so here’s
what you need to know when your client asks for eco-friendly
apparel.
Over lunch at a trade show, we’re discussing the
trend of “going green” in our sales. Someone
jokes that selling’s always concerned with green,
but in a different context. I bemoan the fact that there
are only a small number of ecologically friendly items
showing up in my product searches. “How much money
are we losing because of the dearth of green products
in the marketplace?” I wonder aloud.
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Bubba and Belt Buckles
Let your customers inspire you - here's one distributor's story.
In fall 1997, I was working as an outside sales rep for a few of the Norwood companies. One day my travels brought me to a town in Texas small enough that I can't remember the name today. I do remember a few things about the meeting I had with a client there, though.
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June Quick Poll Results
In June’s poll, we asked you: “What apparel category
would you most likely start selling if you don’t already?” Here
are the results:
35%: Trendy headwear (think cowboy hats, berets, urban-style
fedoras).
24%: Footwear and socks.
23%: None of these.
12%: Watches/cufflinks/jewelry.
6%: Swimwear and accessories.
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These polls help us in planning our upcoming issues of Wearables
Business, so please continue to participate. Please e-mail nrollender@asicentral.com if
there are any topics you’d like us to address in “Business
Toolkit.” |
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