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July
2007 - Cover Story
Ride the Wave
You don't have to be a good swimmer to make a splash with promotional swimwear sales. Here's
how to dive into sales success this summer.
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Clothing With a Cause
You probably have a big striped umbrella with the
logo of your favorite nonprofit organization. Or, maybe
you have a shirt, hat or bracelet with a pink breast
cancer support ribbon on it. Here are seven things
you should know about selling to nonprofits.
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Get Into the Groove
Demand for urban-style wear – from long embellished
tanks to splashy oversizes hoodies and tees to V-cut pants – is
picking up steam in the ad specialty industry. Should you get
on board?
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Business of Wearables:
When Selling's All Wet
Learn who’s buying swimwear, and all things
beachy.
One weekend when I was “sweatin’ to the oldies” on
a Pensacola, FL, beach with some of my distributor friends,
Perry had an interesting idea. “I want to sell stuff
that goes in and around the water,” he told me. “You
simply won’t believe how many programs focus on water
products. They’re everywhere!”
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Don't Break the Relationship
7 ways to deal with difficult clients – and
come out ahead.
In an ideal world, all of our clients would
appreciate the many things we do for them – just
for starters, finding solutions for all their
advertising specialty apparel needs. However,
the reality is that we all have a client or
two who are a tad difficult. And quite often,
the way distributors handle those clients can
make or break the relationships.
More
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June Quick Poll Results
In June’s poll, we asked you: “What apparel category
would you most likely start selling if you don’t already?” Here
are the results:
35%: Trendy headwear (think cowboy hats, berets, urban-style
fedoras).
24%: Footwear and socks.
23%: None of these.
12%: Watches/cufflinks/jewelry.
6%: Swimwear and accessories.
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These polls help us in planning our upcoming issues of Wearables
Business, so please continue to participate. Please e-mail nrollender@asicentral.com if
there are any topics you’d like us to address in “Business
Toolkit.” |
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