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April/May 2008 -
Cover Story
Polo Power
Yes, the polo shirt seems to be everywhere, but have you checked out these markets for this promo wear staple?
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Motivational Masters
Ever wonder why your competitor’s top salesperson is so successful? We’ve got the goods on the best motivational tactics distributors use to psych up top performers, from trips and cash to days off and handling better accounts. More
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What Made in the USA Means
It’s an election year, and recent product recalls have sparked a demand for domestic-made products. Finding truly U.S-made products for your clients can be tricky, so here’s what you need to know. More
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Apparel Trends Webcast; Click Here
Looking for solid strategies to take advantage of the latest apparel trends? We've got just the thing for you. Counselor (Wearables' sister magazine) hosted a recent Web seminar that examined the newest fashion trends in promotional apparel for 2008. The panelists, including Wearables Editor Nicole Rollender and Hanesbrands' Matt Waterman, discussed some sales strategies necessary to take advantage of these trends.
Even though this Webcast has taken place, you can replay it any time. Click here |
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Business of Wearables
The Big Questions
The eco-train’s not stopping any time soon, so make sure you know the answers to your client’s green questions.
Remember the ad specialty industry pie? That pie was a one-dimensional representation of product percentages that appeared frequently in industry publications, distributor sales manuals and occasionally in the back pages of supplier catalogs. We all know the slices; you know, the slice of writing instruments, the slice of awards, the slice of glassware and so forth. Years ago, the new – and now largest – slice was just an asterisk carried by a company called K-Studio and a hat company somewhere in the South that placed patches on semi-rigid crown caps. More
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The Wow Factor
This buyer was bowled over by a sales presentation that resulted from a simple cold call.
Even though I’m surrounded by hundreds of naked bodies all day, I never considered using logoed wearables. Our business, Mannequin Madness, provides national retailers with an alternative to throwing their unwanted mannequins in landfills when they’re upgrading or closing stores. More
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February Quick Poll Results
Last month we asked you, “What’s the hardest thing for you to tell a client?”
Here’s what you had to say:
78%: “The supplier is out of inventory that you need tomorrow.”
11%: “I can’t find a high quality polo for the price you want.”
11%: “My decorator won’t be able to screen print 500 shirts by the end of the week.”
0%: “Sorry, that shirt style doesn’t go up to a 5XL (or down to an XS).”
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These polls help us in planning our upcoming issues
of Wearables, so please continue to participate. Please
e-mail nrollender@asicentral.com if there are any topics
you’d like us to address. |
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