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April/May
2007 - Cover Story
Novelty Shirts Go Mainstream
Novelty shirts aren’t just about luaus – today
they’re about promoting a relaxed, upscale image that’s
easily identifiable. Here are some hot applications for this
classic camp shirt.
The always-fun Hawaiian and camp shirt are hot items,
whether printed in a flashy pattern or understated in soothing
greens and beiges. They’re made of cotton, rayon,
silk and blended fabrics, and feature a relaxed silhouette,
larger armholes and a square bottom so they can be worn
untucked.
More
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Chocolate's the New Black
10 fashion tips to know to make the sale.
Revolutionize jeans and tees by adding an ornate headband.
Tie a woman’s scarf onto a bag strap. These are just
two of the fashion tips Glamour recommends for spring.
And, don’t forget your $290 Betsey Johnson shoes and
$95 Juicy Couture necklace.
More
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Pamper Yourself
We all deserve a day at the spa, so now’s the time
for distributors to offer luxe, fun programs to spas, hotels
resorts and more. Find out how to get started.
Relaxing and pampering ourselves has become a huge industry.
With the multibillion-dollar spa industry experiencing a
boom in the mid 2000s, a new market opened up. Distributors
can take advantage of “me time” by talking to
managers of spas, hotels and resorts, salons and gyms about
options for logoed spa wear and accessories.
More
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Business of Wearables:
Praying for Sales
How to sell ad specialty apparel and items to religious
groups.
More
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Seal The Deal
Six easy, but essential, steps to close the
sale. In the promotional apparel industry,
whether you’re
a supplier or distributor, it’s important to
distinguish yourself from your competition. Distributors
can do this in lots of ways, but what’s really
important is to know the customers well and make the
right products available to them during the buying
process.
More
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March Quick Poll Results
In March’s poll, we asked you: “What part of selling
is the most challenging to you?” Here are the results:
44%: Making cold calls.
25%: Finding new leads.
11%: None of these. I love selling.
10%: Upselling.
8%: Cross-selling. |
These polls help us in planning our
upcoming issues of Wearables Business, so please continue
to participate. We plan to address cold calling in an upcoming “Business
Toolkit” department. And, in our April-May issue, “Business
Toolkit” writer Christopher Hosford writes on how to use search
engine optimization to bolster lead generation. Please e-mail nrollender@asicentral.com if
there are any topics you’d like us to address in “Business
Toolkit.” |
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