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March 2007
 
 
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Extras
Cash-Strapped Marketers Shy Away From Green
Tightened Travel Spending Means Less In-Person Meetings
Cross-Border Shipping Plays by Different Rules

Features
Corporate Wear
Casual Wear
Views On Hues
Business of Wearables

Nicole Rollender Meet the Editor

 

March 2007 - Cover Story

Women’s Wear Issue:
Corporate Wear


Go Corporate

Women’s business wear takes its own shape.

Stepping up a notch from polos and uniforms, women’s corporate wear now is stylish, comfortable and tailored specifically for hard-working women.
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Casual Wear
Everyday Clothing is Queen


Women’s casual clothing is now fashion forward, and can be worn out and about or dressed up for the office.

Dressing for active lifestyles – both on the weekend and beyond – has made previously “Saturday-only” apparel into an everyday staple.
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Views On Hues

Apparel suppliers and image consultants interpret colors.

Bulls supposedly are color blind. Researchers say it's the flapping of the matador's cape that irritates the animal, not the color. But the color red has been firmly implanted in our minds as a fiery instigator, hence the term seeing red when we're angry. Red is highly visible. Some of us remember President Reagan's red power tie.
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Business of Wearables

From Niches to Riches
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March 2007

Wake The Sleeping Gia

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With so many choices in women's wear, distributors have a huge selection to offer customers, so making the sale for multiple items should follow easily.
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What part of selling is the most challenging to you?
Making Cold Calls.
Finding New Leads.
Cross-selling.
Upselling.
None of these. I love selling.