Meet the Editor, Nicole Rollender
2008-2009 SourceBook
With gas prices continuing to rise (every morning when I drive past the local gas station, I try to guess how much it has gone up from the night before) and more house foreclosures each month, consumers are tightening their belts where they can. What’s interesting though, as I talk with distributors and decorators, is that they say their core business is still coming in, since people always need personalized wearables and accessories. And the world’s wide open, as far as who you can sell wearables to, from corporations to humane societies to hospitals to organic grocery stores. That’s good news for this industry as the U.S. quite possibly heads toward a recession.
So, we’re really happy to bring you the 2008-2009 Wearables SourceBook, which we hope will be an invaluable resource to you throughout the year – when you’re trying to locate a supplier for a hard-to-fi nd item, or just when you want to shop around.
How to use the SourceBook
To begin, turn to page 38 for a “snapshot”
category index; it’s in alphabetical
order, so you’ll have no trouble fi nding
the item you’re looking for, along with
page numbers for each category. The
full category list begins on page 40;
suppliers listed under each category are
also alphabetized.
And, in our company listings section, you’ll fi nd company ASI numbers, mailing addresses, telephone and fax numbers, and e-mail and Web site addresses, all listed alphabetically. The company listings portion of this SourceBook starts on page 59.
And, don’t forget, this printed guide’s just the beginning; you can also visit www.wearablesmag.com to view our online SourceBook, which offers all of the same information in a user-friendly digital format.
Keep reading
In the last several months, we’ve added
many new departments to Wearables,
including “Fashion Sense,” “Wearables
University,” “Cheat Sheet” and “Sales-
BUZZ” – all designed to provide you
with a magazine that’s a comprehensive
educational resource for wearables
distributors. Well, I’m happy to say
that one of these sections has already
received some great recognition. Just
this week, we learned that “Fashion
Sense” has won an ASBPE award for
best department. Given annually by the
American Society of Business Publication
Editors, this award is given to the
best-of-the-best in business publishing.
This is the fi rst ASBPE magazine award
in Wearables history. Be sure to turn to
Page 8 to check the section out, if you’re
not already a regular reader. As always,
if there are topics you’d like to see
included in an upcoming issue, please
e-mail me at nrollender@asicentral.com. I
would love your feedback.
Cheers,
Cheers,
Nicole Rollender
