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April/May 2008
 
 
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Extras
Do Trends Matter?
Study: Businesses Question Marketing Efforts
The Time Is Now To Go Global

Features
Polo Power
Motivational Masters
What Made in the USA Means
Point of View
Business of Wearables

Nicole Rollender Meet the Editor

 

About Wearables

Wearables, the educational authority on promotional apparel, provides advertising specialty distributors and marketing agencies with the latest news, trends and insights. Wearables offers readers information on how to run their businesses better; what's new in embellishable apparel and accessories; and sales and marketing tips. Published 10 times a year, including the SourceBook issue in July, Wearables provides distributors and marketing agencies with the tools they need to increase profits and stay ahead of the competition.

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 23,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to more than 20,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers.  ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.  Visit www.asicentral.com