Cover Story:
Cool by the Pool

Find out the latest in color trends by taking in our breathtaking on-location swimwear shoot in Miami. Learn about the hottest colors and styles that are bound to heat up your summer promotions.
By Andraya Vantrease

 

Features:

Color Analysis

You choose color for the best look, but there’s also a world of science and psychological properties hiding beneath the surface. We reveal some surprising facts about color that will influence your next apparel program.
By Tonia Cook Kimbrough
More >> | Color Facts Interactive Online Exclusive! >>

Repeat Rewards


A job done right the first time will lead to an amazing windfall down the line. Distributors can’t afford to lose first-time clients, so here are the strategies to turn them into your best customers.
By Christopher Ruvo
More >>



Hot Product Showcase
This Month: Eco Apparel
Product Showcase
Here’s how to dramatically increase your online presence in the next six months
  Online
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  Traffic Laws
    In It Together
    Cold-Calling Plan


How to sound like an expert even when you're not.

This month's topic: Poly/Cotton Blended Apparel

Answers >>
Each issue, Wearables University is
the educational source you need for promotional apparel. Fabrics, colors, sizing, decoration, terminology – we cover it all.
[TRENDS] Cargo Pants
As we wonder when the military trend will make its last stand, it continues to hold strong by expanding in a number of new directions. In its sights? Cargo pants in khaki, gray, olive and various shades of brown and black. More >>

FAVORITES : NEWS BRIEFS : ASK AN EXPERT : TERMS : SHOW LIST


Hot apparel, style how-tos and
need-to-know trends
 
   
Featured Video

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Featured Podcast
Wearables and Stitches staff writer Christopher Ruvo talks to Hank Harrell, vice president of sales and marketing at leading supplier Broder Bros. Co. (asi/42090), about trends and challenges in the promotional apparel marketplace for 2011.

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Contact C.J. Mittica if you have a great story to tell.
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